A. Consumer & D2C Brands

Test your brand with Japan before making a bigger bet.

For Finnish consumer brands looking to understand Japanese consumers and explore commercial potential.

Specific to this track

• 5 target-matched Japanese monitors ⓘ
  We identify your ideal target profile in Japan and select 5 matched targeted consumer testers to experience your products or services. (Note: Product samples to be provided by the brand.)
• Consumer feedback and local insights ⓘ
  Receive structured feedback from your 5 monitors. Beyond these testers, we create broader opportunities to gather actionable local market insights.
• Pre-sales e-commerce opportunity ⓘ
  Launch your product on a Japanese crowdfunding/pre-sale platform to test local market response and generate initial online sales. This exposure frequently attracts inquiries from potential Japanese distributors and business partners.

Included in every track

• Japanese Brand Engine ⓘ
  Powered by Tetra Tokyo’s Brand-voice AI—a Japan-specific AI persona fully tailored to maintain your brand consistency. (Regularly priced at €800/month)
• Social media exposure ⓘ
  Dedicated social media promotion across our official channels throughout the campaign to maximize online reach in Japan.
• Visibility through the Brand Finland to Japan initiative ⓘ
  Comprehensive multi-channel exposure, including a one-day pop-up showcase at PASSAGE Solida in Jimbocho, Tokyo, and presence at major startup events.
• Pre-announcement activities in Japan ⓘ
  A dedicated branded landing page prepared specifically for your business prior to the official 6-month program launch.
• Announcement during Slush ⓘ
  Official launch of the initiative at Slush (Nov 18–19) at the Maria 01 booth, including an introduction of selected brands.
• Japanese press release ⓘ
  Preparation and distribution of a Japanese press release to introduce the initiative through press distribution platforms. (Regularly over €1,000 value: €165 platform/distribution fee + €1,000+ creation fee)

No referral fees will be charged to Japanese consumers, partners, investors or organizations introduced through the program.

Brand Finland to Japan · Tetra Tokyo